Joystream is a decentralized video platform protocol and DAO built on its own Substrate-based blockchain, designed to support multiple independent video apps on a shared, open content layer. Instead of a single centralized website, Joystream aims to make profiles, channels, videos, and social interactions part of a common network that different front-ends can read from and build on.
Joystream combines three main directions under one umbrella:
-
A shared content layer for video apps: creators publish once, and content can be surfaced by multiple Joystream-powered applications, helping avoid platform lock-in and enabling competing UIs on the same underlying network.
-
DAO-operated infrastructure for media storage and delivery: the network includes dedicated provider roles (commonly described as storage providers and bandwidth/distribution providers) that store large media assets and serve them to end users, coordinated and funded through on-chain mechanisms.
-
On-chain governance and monetization rails (JOY): the JOY token underpins governance and network economics, while the protocol includes creator-focused monetization primitives such as content NFTs/auctions/royalties, and DAO funding/work programs for builders and contributors.
Key features of Joystream include:
-
On-chain content directory: a canonical index of channels and content with moderation and permissions logic governed by the DAO.
-
Storage & distribution node roles: infrastructure providers that host media and deliver it efficiently to users.
-
Creator monetization primitives: NFT minting for content, marketplace-style sales/auctions, and royalty logic.
-
DAO working groups and funding: structured roles/programs to operate infrastructure, curate/moderate, and fund development.
Overall, Joystream positions itself as a “video platform DAO”: a blockchain-backed, community-governed content network where apps, infrastructure operators, and creators coordinate through on-chain rules and incentives rather than a single centralized platform owner.


